The Business Model
Healthy Economics.
Transparent Assumptions.
ChurchHub was intentionally designed around recurring revenue, strong gross margins, disciplined customer acquisition, and efficient long-term growth.
Rather than asking investors to simply trust our projections, we've made the business model interactive so you can test every important assumption yourself. Every calculation updates in real time. Every assumption is visible. Every number is traceable.
Interactive Model
Test the Business Model.
Every startup model depends on assumptions. Adjust the variables below to reflect your own expectations and immediately see how the economics respond. Whether you're more conservative or more optimistic than we are, the model remains completely transparent.
Investor Controls
Adjust the assumptions. Every metric on the right updates instantly.
Now: 18.0%. Churn starts at 18% in Year 1 and improves to 10% by Year 5 as churches embed their workflows and switching costs rise.
Now: $375. Cost to acquire the next church through cold advertising once warm channels have matured. Sets the headline LTV:CAC ratio.
Now: 88%. Recurring gross margin after hosting and AI costs. Lower it to stress-test rising infrastructure costs.
Now: 500. Revenue reflects the ramp: churches acquired throughout the year generate roughly half a year of revenue on average.
Fixed prospectus facts (not adjustable)
Salaries, infrastructure, overhead, and Year 1 marketing budget.
How Lifetime Value is Built
5-Year Survival & Contribution
Path to Profitability
What This Means
Healthy economics create durable companies.
Healthy Unit Economics
ChurchHub was intentionally designed around strong recurring revenue and high gross contribution. Even under conservative assumptions, customer lifetime value remains well above healthy SaaS benchmarks, creating room for disciplined long-term growth.
Efficient Growth
Because every customer contributes significant recurring gross profit, ChurchHub reaches operating breakeven with a relatively small customer base. Growth compounds through subscription revenue rather than requiring continuous fundraising.
Capital Efficient
This pre-seed round is designed to accelerate distribution, product expansion, and market adoption. The business model is intentionally structured around disciplined execution rather than dependence on future capital raises.
Investor Diligence
Explore Every Assumption.
We've intentionally made every important assumption transparent. If you'd like to understand exactly how each number was derived, explore the complete financial formulas, the go-to-market strategy, or the full investment prospectus.
Final Thought
Built for Disciplined Growth.
ChurchHub wasn't modeled around optimistic assumptions. It was modeled around transparent ones. Every input can be challenged. Every calculation can be inspected. Every assumption can be adjusted.
We believe investors should understand exactly how the business works before deciding whether to invest. Confidence should come from clarity — not complexity.