ChurchHUBAI
Pre-seed · $350,000 · SAFE

The Ministry Operating System.

Restore ministry capacity by eliminating administrative friction.
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The problem

A systemic drain on the one resource a church can't replace.

355,000
churches in the United States
Operating without enterprise-grade infrastructure.
15–25
hours per week lost to administration
Work that doesn't require pastoral gifts or training.
42%
of pastors report significant burnout
An operational outcome, not a spiritual failure.
The average pastor spends the workweek as a project manager, communications director, and budget analyst. The gap is filled by the pastor's personal bandwidth — the most expensive and irreplaceable resource the organization has. When that capacity is consumed by process, discipleship and community are what suffer.
The market

The operational layer beneath every church.

Tap each layer to see how it's sized.
Total addressable market$349M
355,000 U.S. churches (Hartford Institute) × $982 blended annual revenue per church.
Serviceable available market$108M
Tap to expand
~110,000 churches (Gloo Holdings, Form 10-K, FY2025) × $982 annual revenue per church.
Serviceable obtainable market (4-yr)$8.8M
Tap to expand
9,000 churches — benchmarked to Breeze's growth trajectory, plus ChurchHUB's expanded distribution. A four-year, multi-round target; this round funds the path to ~1,500.
The moat

Why ChurchHUB wins — and stays won.

Any platform can bolt an AI feature onto church software. None of them can shortcut ministry trust, theological safeguards, and accumulated context.
⛨

Theology Engine

AI constrained by ministry guardrails — an architecture, not a disclaimer. Anchored to non-negotiable doctrine, it keeps outputs theologically sound where generic models can't.

▦

Ministry Workflows

Purpose-built, structured outputs for real church work — sermons, budgets, events, discipleship — instead of open-ended generation that needs constant correction.

◈

Persistent Context

A church profile and context library — voice, theology, calendar, patterns — that compounds over time, creating switching costs that deepen with every use.

Competitive positioning

Two markets validate the gap. Neither has filled it.

CapabilityChurch management systemsGeneric AIChurchHUB.AI
Ministry workflow intelligence✕~✓
Theological guardrails✕✕✓
Structured, ministry-ready outputs✕~✓
Purpose-built ministry tools~✕✓
Persistent contextual workspace✕✕✓
Operational capacity reallocation~✕✓

A leadership team that combines deep ministry credibility, operational systems expertise, business development experience, and technical execution.

Rick Bulman
Rick Bulman
Founder & CEO
Operational Systems Architect
Ministry Executive
Leads Product Vision, Strategic Partnerships, Fundraising, Sales, Company Growth. Brings 25+ years of operational leadership experience spanning ministry, organizational transformation, and systems architecture. Former senior pastor and executive leader with a track record of building scalable systems.
Owns
Product vision
Strategic partnerships
Fundraising
Sales and growth
Company strategy
Abdel Badou
Abdel Badou
Founding Engineer
Platform Architect
AI Systems
Leads product architecture, AI implementation, platform development, infrastructure, and technical execution. Brings experience building scalable SaaS platforms, enterprise applications, mobile products, and cloud-based systems. Specializes in transforming complex business requirements into scalable, production-ready solutions.
Owns
Platform Development
AI Implementation
Infrastructure
Technical Execution
Product innovation
Dan Driscoll
Dan Driscoll
Strategic Business Advisor
Business Development
Strategic Partnerships
Supports business development, strategic partnerships, investor introductions, customer engagement, and growth initiatives. Brings 20+ years of leadership experience across ministry, financial services, and entrepreneurship, including pastoral leadership and building a $20 million book of business at Morgan Stanley.
Owns
Strategic partnerships
Business Development
Investor Introductions
Customer Engagement
Growth Initiatives
Why This Team Works
Rick
Ministry + Operations
+
Abdel
Technology + Products
+
Dan
Business Development
+ Partnerships
=
A Complete Ministry
SaaS Leadership Team
Capable of building, scaling, and supporting the next generation of ministry operations.
The source data

The numbers everything is built on.

Every figure in the model and the market sizing traces back to the inputs below — each shown with how it's built, where it came from, and what it feeds. Static by design: this is the foundation you can check the math against.
Trace the headline ratio yourself: gross contribution $864 = annual revenue per church $982 − direct cost $118. Lifetime value $5,000 = $864 × a ~5.8-year lifetime (1 ÷ churn). Lifetime value to acquisition cost = $5,000 ÷ $150 = 33 : 1.
Unit-economics inputs
$982
Blended annual revenue per church
Built from: Population-weighted average across all 8 pricing tiers at the projected plan mix.
Source: Internal pricing model; corroborated by the conference pipeline, which blends to ~$1,074.
Feeds: Market sizing (total, serviceable, and obtainable), revenue, gross contribution, lifetime value.
88%
Gross margin — $118 direct cost per church / year
Built from: Revenue less direct infrastructure cost per church.
Source: Internal modeling — AI tokens (Haiku/Sonnet routing), Railway, Stripe, SendGrid, Twilio, Cloudflare.
Feeds: Gross contribution, lifetime value, Year-1 gross profit.
15–20%
Annual churn rate
Built from: Modeled retention; the 17.3% midpoint anchors the base case.
Source: Annual billing + contextual lock-in. To be validated in Year 1.
Feeds: Customer lifetime, lifetime value.
$150
Blended acquisition cost
Built from: 50% referral ($50–75) + 35% paid social ($200–300) + 15% conference ($150–250).
Source: Channel-mix model. To be validated in Year 1.
Feeds: lifetime value to acquisition cost ratio.
$864
Gross contribution — per church / year
Built from: Annual revenue per church $982 × 88% margin (equivalently $982 − $118 direct cost).
Source: Derived.
Feeds: lifetime value, and breakeven (fixed costs ÷ $864).
$5,000
Lifetime value — midpoint
Built from: Gross contribution $864 × ~5.8-year lifetime (1 ÷ churn). Range $4,320–$5,790.
Source: Derived.
Feeds: lifetime value to acquisition cost ratio.
Market sizing
LayerChurches× annual revenue per church= MarketSource
Total addressable market355,000$982$349MHartford Institute — U.S. Christian churches
Serviceable available market110,000$982$108MGloo Holdings, Form 10-K (FY2025)
Serviceable obtainable market (4-yr)9,000$982$8.8MBreeze growth benchmark; this round funds ~1,500
Pricing tiers — the basis for annual revenue per church
PlanUsers includedAnnual price$/user/mo
Solo1$599$49.91
Team2$899$37.46
Staff5$1,199$19.98
Staff+10$1,499$12.49
Ministry15$1,999$11.10
Ministry+20$2,499$10.41
Organization25$2,999$10.00
Organization+50$4,999$8.33

Blended annual revenue per church of $982 is the population-weighted average across these tiers at the projected plan mix. The early conference pipeline blends to ~$1,074 — above $982 — so the model treats $982 as a conservative floor.

Diligence tool

Try to break the model.

Adjust the assumptions and see where ChurchHUB.AI remains viable. These are the exact challenges management expects you to bring.

Scenarios
33:1
Lifetime value to acquisition cost (on gross contribution)
33.0 : 1 exact · healthy-SaaS benchmark is 3–5 : 1
Exceptional
010203040+
Shaded band is the 3–5 : 1 healthy-SaaS floor. As long as the bar clears it, the unit economics work.
Lifetime value : acquisition cost
33:1
vs 3–5:1 benchmark
Breakeven churches
272
fixed ÷ gross contribution
Year-1 net operating income
–$18,960
the real cost of the scenario

The ratio is robust — but breakeven and Year-1 net operating income move under the harder scenarios. Both are shown on purpose: the point isn't that nothing changes, it's that the business stays viable even when it does.

The numbers

Stress-test the model yourself.

Every assumption below can be adjusted. See how the economics perform under conservative and worst-case scenarios — the figures move from a single model, the same one driving the prospectus.

Assumptions you control

The four levers that move the lifetime value to acquisition cost ratio.
%
Why: Modeled at 15–20% due to annual contracts and contextual lock-in. Lifetime = 1 ÷ churn.
$
Why: Based on 50% referral, 35% paid social, 15% conferences.
$
Why: Derived from projected plan mix across all tiers; pipeline skews to staffed mid-size churches, so $982 is a floor.
%
Why: Based on actual infrastructure modeling. Drop to ~64% to simulate token costs running 3×.
Path-to-profitability inputs
$
Why: Founder comp, advisor, fractional dev, marketing, infrastructure, legal, conferences. Breakeven = fixed ÷ gross contribution.
Why: Average active customers across Year 1, ramping from zero. Drives revenue and net operating income.
33:1
Lifetime value to acquisition cost (on gross contribution)
33.0 : 1 exact · healthy-SaaS benchmark is 3–5 : 1
Exceptional
010203040+
Shaded band is the 3–5 : 1 healthy-SaaS floor.
How the lifetime value is built
Gross contribution / church
$864
annual revenue per church × gross margin
Average lifetime
5.8 yrs
1 ÷ churn rate
Lifetime value
$5,000
gross contribution × lifetime
Blended acquisition cost
$150
cost to acquire one church
Path to profitability
Breakeven churches
272
fixed ÷ gross contribution
Year-1 revenue
$245,500
avg churches × annual revenue per church
Year-1 gross profit
$216,040
revenue × gross margin
Year-1 net operating income
–$18,960
gross profit − fixed costs